How Millennial-First Marketing Initiatives Miss the Point (and Alienate Millennials)

I have a secret to tell you: millennials are no different than you or me. They wake up in the morning, they go to work, they hope for love and happiness and good health, and at any other time in human history, the fact of their existence wouldn’t inspire a single report, much less the dozens of blog posts published daily purporting to “crack” some element of the “millennial problem.”

Unfortunately (or otherwise), it’s not any other time in history. The simultaneous rise of the millennial generation and the digital age has ensured that, as communication, commerce, and the very idea of “finding” have changed dramatically, so too have the ways millennials talk, buy, and search.

Gone are the days where it’s acceptable to film slo-mo sizzling steak drop and call it a day. As soon as every storefront in the world was available in every home, competition increased dramatically, and there’s only so much difference between one product and another…

How Millennial-First Marketing Initiatives Miss the Point (and Alienate Millennials)

CopyRanger

Rick Duris is CopyRanger.

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