Columnist Russell Savage explores a few ways AdWords scripts can help you manage and update ad customizers.
Ad customizers were introduced about a year ago as a way to create targeted and dynamic ads without losing their ad history. The ads are much more dynamic than the original Ad Params, since they allow you to replace more than just numbers in your ads.
Of course, because they have more features, they are also a bit more complicated.
Today, we are going to look at a few ways AdWords scripts can help you work with ad customizers. Hopefully, it will give you some ideas of ways you can leverage scripts to make managing your ad customizers a little easier…
