Whether a multibillion-dollar corporation or a local plumbing business, your brand looks woefully behind the times if you don’t have a presence on social media, including Twitter.
Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of perpetual connectedness that allows them to reach their customers in new and interesting ways.
So why do brand tweets look like this?…
Five Twitter Mantras: How Not to Be Unenlightened on Social Media
