Pull on your leather driving gloves, load some Toto into the cassette player and for goodness sake check your oil and coolant (it’s been over a year!) in preparation for these road-tearing campaigns, each with genuine ROI.
If you are also responsible for a terrific automotive campaign enter it into the Automotive category at The Masters of Marketing awards, brought to you by Econsultancy and Marketing Week.
This is a major stage for sharing and promoting true mastery and excellence in the marketing industry which can lead to a year-round programme of reputation building publicity and press coverage for your business, your work and your team.
To inspire your own entry, check out these five examples of automotive content from the last couple of years…