Though there is no silver bullet that will ensure your entire global marketing strategy will be successful, if you incorporate these five global marketing musts into your plans, you can be confident that you will see improved financial results as well as happier, more loyal customers.
1. A Dedicated Localization Budget
With 95% of potential customers residing outside of the US, ambitious brands that want to continue growing should consider expanding beyond their domestic markets. But expanding internationally takes time, money, and resources to ensure messages will resonate—something many organizations aren’t adequately planning for…
