With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does extra effort mean? Does it mean you have to work after hours and on weekends? Does it mean you have to volunteer yourself for tasks outside your scope of responsibility? Does it mean you have suck up to your boss, even when he or she is wrong?
Sure. All of the above may contribute to your future success and growth. However, those actions are performed within the vacuum of your current company. As marketers, we are trained to promote and position a company’s product or service to a targeted external audience. If a company’s marketing strategy revolved solely around internal communication and ignored the prospects of identifying clients… well, the company would not be around for too long…
