These days, marketing to people based on their real-time context is all the rage. However, although real-time contextual marketing can drive strong results, marketers need to think carefully about whether it’s right for their business.
Not all organizations may be a fit for real-time contextual marketing—but many are. How do you know if it’s right for your business?
It’s key to understand that real-time contextual marketing isn’t just one “thing.” A variety of content can be triggered based on five primary real-time “pillars,” and within each lie multiple opportunities for using real-time content:
