Digital video is going native, and it’s important we all pay attention to the details.
While YouTube has long been king of the online video space, social media empires Facebook and Twitter are making big pushes to carve out their own slices of the fast–growing video advertising market. For content marketers using the platforms—and really, who isn’t?—the rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content.
With cable channels migrating online while Hulu, Amazon, and Netflix continue to flex their attention-hogging muscle, digital video is becoming an increasingly crowded space. Take a look at Wired‘s chart below, which outlines the websites with the most average time spent online. Video-intensive sites like YouTube, Netflix, and, yes, Facebook, dominate the race to capture the web’s most precious resource: user attention.