If you have your first 10 customers, congratulations! You’ve made it further than many startups. But now what?
The game changes when you move beyond your initial 10 customers. If you want to move from 10 to 100, you need to shift gears.
Here are three tactics to grow sustainably from 10 to 100 and beyond.
Are your customers successful, or just happy?
Most businesses have a lot of happy customers but few successful ones.
Happy customers feel good about paying you money every month and have no complaints. They might like your product, but the real reason why they bought it is because they believe in you, your team, your company, your vision and what you stand for. Typically, there’s one person within the organization that’s really championing your product and company. If that person leaves the organization, someone else might re-evaluate and decide to cancel your contract…