This is a roundup of new hires and promotions in the digital marketing industry during February of 2015.
February was a bumpy month for the digital marketing industry, as there were many senior position changes in major brands, agencies, and tech companies.
Kraft Foods’ CMO Deanie Elsner Leaves in Management Shake-Up
Deanie Elsner, chief marketing officer (CMO) at Kraft Foods (Kraft), has left the company as a result of a management overhaul. Jane Sinclair Hilk, executive vice president at Kraft, will serve as interim CMO.
Leaving along with Elsner are Teri List-Stoll, chief financial officer, and Chuck Davis, executive vice president of research, development, quality, and innovation.
Kraft’s management overhaul also includes two promotions. George Zoghbi, former vice chairman of operations, research and development, sales, and strategy, has been appointed to chief operating officer (COO). And Chris Kempczinski, executive vice president and president of Kraft Canada, has been named executive vice president of growth initiatives and president of international.