Despite the need to, 80% of marketers can’t personalize their marketing (study)

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Marketing today, we are told, is about personalization.

It is about me knowing you at a deep level, and conversing with you as an individual, even though you may be one of a million in a customer database.

But there’s a problem…

Despite the need to, 80% of marketers can’t personalize their marketing (study)

CopyRanger

Rick Duris is CopyRanger.

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