Summer is a slow season in many industries — which makes it the perfect time to review your PPC accounts and conduct some experiments, according to columnist Susan Waldes.
If you happen to be in the sunglasses, summer camp or air conditioning repair business, congratulations on a great last few weeks for your SEM program. If you are the rest of us and feel like you have to swim upstream to meet your conversion volume goals lately, take comfort that we all are suffering from the “summer slump” right along with you. As temperatures rise, search volumes fall.
The summer means people are out and about. Kids are out of school, workers are on vacation, and everybody spends more time on leisure activities and less in front of screens. This means there is just less searching across almost all verticals…
Defeating The Dog Days: 5 Tips To Boost SEM Conversion Volume During The Summer Slump
