CRM Alone Will Not Help Your Sales Team Win

Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are also needed.

Customer relationship management (CRM) is the venerable granddaddy of front-office technology. Now a mature software on the back end of the adoption curve, CRM systems have been widely used for years now. Aside from new features and add-ons, CRM has not really changed much in the last 10 years.

CRM Alone Will Not Help Your Sales Team Win

CopyRanger

Rick Duris is CopyRanger.

Leave a Reply