As a discipline, content marketing teaches solving problems and answering questions prospects are asking rather than interrupting their day with unasked-for advertising.
One of the most common questions a B2B buyer will ask is “How will this solution impact my bottom line?” A marketer could answer this question with a pricing grid or a case study – but these methods lack a certain amount of personalization.
When making major purchases, many buyers want to do their own problem-solving with their own data to find a solution that’s tailor-made for them…
Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend
