Content marketing might sound like just the latest trend in the business world, but it’s actually over 100 years old, according to content-marketing expert Salma Jafri.
“There’s a common misconception that [content marketing] is a really newfangled kind of technique, the latest fad and everyone has jumped on the bandwagon,” she says. “But I’m here to tell you that that is a huge myth.”…
Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.
