How Webinars Can Fit Into Your Email Strategy

Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end. Why run a webinar? First though, let’s step back a bit. This […]

7 Ways to Improve Your Webinars (and Conversion Rate)

Webinars…they are known for their insane conversion rates. You might have even heard about them from me. I’ve shared before how Kissmetrics used webinars (when I was still working there) to generate approximately $1,638,000 in revenue from just 77 webinars. And those results are good but not that unusual. A survey of marketers who regularly conduct […]