How To Make Pinterest Work For both B2C And B2B Marketing [Infographic]

“Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses – especially retailers – know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how to make it work best for your company.” Take a look at this infographic, produced by ExactTarget, that […]

10 tips for successful Pinterest advertising

How do you pin to win? Columnist Brad O’Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve. Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite thepowerful advertising platform to drive performance marketing through the concept of idea discovery. […]

5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest

Advertising is different from SEO. While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not. The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest. It’s important to choose one or two channels—and learn […]