The Anatomy of an Optimized Facebook Ad [Infographic]
When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your…
Social Media
The Ultimate Guide To Facebook Image Sizes – 2016 Edition [Infographic]
As you're no doubt aware, images are a huge part of Facebook, and the most important part of Instagram. Getting your images just right is a huge factor when it comes to success…
5 Big Reasons To Have A Solid Social Media Marketing Strategy
In today’s increasingly digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to…
How To Avoid 10 Social Media Strategy Missteps
Social media is a good thing and has become one of today’s most effective media platforms. It makes it possible for businesses to immediately reach their target audience, 24/7. Social…
5 Facebook Marketing Goofs You Don’t Want to Make
With close to 2 billion people on Facebook, every company knows it must have a presence on this important platform and, what’s more that its presence has to be effective…
The Impact of Social Media on Database Marketing
Effective social media marketing means pulling together your entire client’s data. Achieving maximum grasp of your clients requires you to combine and put together every bit of information you have…
Are You Wasting Your time? How To Measure Social Media Success
How do you measure the success of your social media strategy? Do you actually know if the time and effort you put in is worth it? Salesforce share their social…
How To Build An Instagram Following From Scratch
Right before our eyes, Instagram is becoming a social media powerhouse. It is penetrating more and more of the population every day, with over 400 million monthly active users. It plays…
How Facebook Instant Articles Could Change the Game for Content Marketing
Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according…
6 Collaboration Tools for Social Media Marketing Teams
Do you want to improve communication with your marketing team? Looking for tools to help? Collaboration tools make it easier for everyone on your team to stay on track with…
Facebook Announces Instant Articles WordPress Plugin
Hey, do you have a WordPress blog? Given the stats, you probably do – there are more than 54 million new posts published on WordPress every month – that equates to…
How Social Media Can Drive Success on Your Content Marketing Roadtrip
I think most marketers would agree that social media and content marketing compliment each other nicely. Need proof? Recent research has found that 93% of B2B marketers list social media as one…