Leveraging social media for local SEO
Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora. The challenge in…
Social Media
Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It
Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a…
This Week in Content Marketing: Social Media Organic Content at Crisis Levels
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I consider the implications of a new…
The Always-Updated Guide to Social Media Logos
Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also take some time to understand the…
How to Build Social Media Into Your Sales Funnel
How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their level of interest in what you have to…
Case Study: How We Turned an $8,500 Budget into $100,000 profit in Just 1 Month
It sounds like a story that’s too good to be true… A company new to the web – online for just one month – turning a six-figure profit and slashing…
3 Ways To Test And Measure The Effectiveness Of Your Social Marketing Efforts
If you’re using social media for business, you need to test and measure it. But as we’ve said before just because it’s hard to place a solid ROI figure on social…
10 Expert Social Media Marketing Tips For 2016
Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there's a lot to like…
9 Ways To Dominate Social Media Marketing In 2016
From year to year, there are subtle changes in the way marketers interact with customers through social media, and following those changes could mean the difference between winning new customers…
10 Ways To Use Social Media for Crowd Sourced Marketing
We’ve always trusted family and friends for recommendations. Marketers are finding ways to combine this age old referral process with social media. It’s also called crowd sourced marketing. This is…
14 Instagram Tools for Marketers
Are you a busy marketer? Wondering which tools and apps will help you stand out on Instagram? Using the right Instagram tools can improve your images, sell products, and save…
5 Ways to Partner With Influencers on Snapchat
Do you want to increase your company’s visibility on Snapchat? Have you considered partnering with influencers? Snapchat influencers can help you connect with your target audience in a creative and…