13 Ways to Use Facebook Events for Your Brand
The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever.…
Social Media
Social Stacking Technique: How To Grow Your Traffic With Social Media
In this post I want to talk about a technique that I call social stacking. Now everyone knows social media is an absolutely fantastic way to drive traffic to your…
7 Ways To Fail At Twitter
Looking to leverage Twitter for massive fail? Here are some tips to follow -- or to avoid, if you're seeking success. Twitter is a powerful way for businesses to disappoint…
50 Amazing B2B Facebook Ads To Inspire You
Most people think of Facebook ads as a tool for consumer sales and branding, whether it’s to sell new shoes, a new speaker system, or a great new app. But…
Twitter Releases New Data On the Value Of Influencers [Infogrphic]
Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is…
A Visual Guide to the Science of Twitter Success [Infographic]
After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left…
Social Media News You Can Use: Publishing Edition
This week, it was all about getting your brand’s social content, website and product out in front of your consumers. Pinterest shared its publishing best practices, Dr. Pete Meyer’s suggested a…
4 Best Practices in Social Media Marketing
These days, everyone has at least one social media account. Social media is often the first source people turn to when seeking local products or services, so it’s crucial for…
5 Simple Steps to Marketing your Blog’s Content with Social Media
The drug dealers make their product so good that after giving away their first free sample, their customers come back with the cash. They are savvy businessman, they know that…
Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile…
App Promotion in 2016: The Impact of Earned Media
There are many avenues for driving awareness and acquisition of a new app, all of which can be useful depending on the app itself and its target audience. There are…
Instagram Unveils New Look – Book inside And Out
The changes are coming thick and fast on Instagram. Following on from the arrival of ads on the platform, the announcement of a coming feed algorithm, and, more recently, the…