How To Create Successful Ad On Facebook [Infographic]
“Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more effort. With a…
Social Media
How to Write a Press Release [Free Press Release Template + Example]
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to…
Instagram Brings Video To Carousel Ads
Maybe you’ve heard this already, but video is a pretty big deal in social media marketing these days. Of course, you have heard this – anyone who stays up to…
I Don’t Care About Social Media. I Want a Much Better Experience
It is all About Experience! Social media is, what it is, social talk using different media to get that message to someone. It is great for getting information in front…
Social Media News You Can Use: Reach & Visibility
This week’s news roundup is all about expanding your brand’s reach and getting more eyeballs on your products. Pinterest brought back an old friend, Twitter has new research on a…
How Social Media Marketing Stacks Up Against Traditional Advertising
Social media marketers have heard this question before: What's the ROI of social media? The best answer is actually a follow-up question: As Gary Vaynerchuk once said, “What's the ROI of…
More than 117 Million LinkedIn Accounts Caught Up In Data Breach
If it’s been a while since you changed your LinkedIn password, now might be a good time. Back in 2012, LinkedIn was the victim of a massive data breach, resulting…
14 Tips To Improve Your Twitter Advertising Strategy
The best practices of Twitter advertising are changing. The trouble with marketing guides, especially those about advertising, is that they have a short shelf-life. The world of digital marketing experiences change…
Instagram Brand Profiles Are Coming – Here’s A First Look
Back in March, re/code reported that Instagram was working on a range of new features to promote more advertising and brand activity on the platform, including analytics tools, the ability…
6 Proven Strategies for Successfully Promoting Content Across Social Media
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent…
11 Little-Known Facebook Features You can Try Today
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But…
How to Measure Your LinkedIn Activities
Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness…