10 Lessons from Brands Who Are Winning on Snapchat
Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 10 billion daily views.…
Social Media
What Twitter’s Change in Character Count Could Mean for Social Media Marketers
Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as…
How to Run an Actual Engaging Twitter Contest
Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new…
10 of the Best Brands on Twitter (And Why They’re So Successful)
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it…
7 Reasons Why You Need to Take Your Facebook Page Seriously
Many business owners think that just setting up a business page on Facebook and posting a few updates here and there is adequate. 71% of online adults use Facebook. (Pew…
7 Social Media Marketing Secrets No Marketer Wants to Admit
image credit: dennizn | shutterstock Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older…
5 Musts Before Launching Your Social Media Marketing Campaign
image credit: quka | shutterstock.com When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social…
12 Ways Facebook Can Utilize Emotional Data From Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to…
30 WordPress Social Media Plugins to Live by
Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the…
How To Succeed On Twitter: 10 Proven Stats To Guide Your Strategy
Are you looking to build your brand or generate leads on Twitter? Want to know which techniques generate the most engagement and website traffic? HubSpot teamed up with Audiense (formerly…
5 Strategies That Are Way More Effective Than Buying Facebook Likes
Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes. We’ve said it before, and we’ll say it again:…
Social Media Quick Tip: LinkedIn Pulse Focus Topics
Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update. When you click 'Publish a Post',…