The Case for B2B Marketing on LinkedIn [Infographic]

  While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn As per LinkedIn: “More than 430 million professionals gather on LinkedIn making it the most effective place for B2B marketers to engage […]

How to Use LinkedIn to Connect With Your Ideal Customers [Infographic]

“When it comes to the professional side of social media, LinkedIn is still the top network. Whether you are in a B2B or B2C business, LinkedIn is the perfect platform to get to know and engage with your customers. Why? LinkedIn is strictly used for business, which means when people sign in, they’re not thinking […]

31 Video Marketing Statistics to Inform Your Strategy [Infographic]

As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation. Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. And […]