Content Marketing
Marketing content exists for only one purpose - to get conversions. Content marketers spend hours of time and energy ensuring that their content is creative, compelling, shared, and spread all…
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect…
Content marketers need to be more like meteorologists than fortune tellers. Instead of gazing into a crystal ball to predict the future trends of content creation, we must make educated…
PNR: This Old Marketing withJOE PULIZZI and Robert Rose can be found on bothiTunes and Stitcher. In this week’s episode, Robert and I disagree with an article that claims social…
Content marketing success is on the rise, but that isn’t necessarily translating to bigger budgets. According to Ascend2’s newest Content Marketing Trends Survey, 89 percent of respondents say they’ve had…
“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?”…
Image credit: Shutterstock When I meet with different business owners, entrepreneurs and marketing executives, I am consistently asked a similar question. “Jason, how can I can generate the most leads…
Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI. We’ve all read the stats and heard the…
These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple problems she's come across in her…
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key…
So you understand visual content gets shared more than text, you know it can massively improve your marketing strategy, but you’re not a designer so don’t know where to start?…
Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders…