The Power Of Humor In Content Marketing
Looking for a way to engage your customers in an impactful way? Well, it doesn’t always take a big budget ad campaign to grab your audience’s attention. Sometimes, it’s a…
Content Marketing
How to Encourage Employees to Share Your Content on LinkedIn
Are your employees on LinkedIn? Do they share your company’s content with their networks? Asking your employees to promote your company content on LinkedIn is a great way to reach more…
How To Maximize Your Content Marketing Strategy With Search Engines
The panda is watching. When it comes to a Google search – a whole lot of factors play a part in where you turn up. But thanks to the 2011 Panda…
5 Highly Effective Strategies We Use To Promote our Content
If you’re cranking out dozens of blog posts per month and not seeing any results, you’re not alone. As more people start discovering the power of content marketing, the more…
3 Resources to Help You Become a Professional Content Marketer
Professional content marketers think like students. They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use. But…
The SEO And User Science Behind Long-Form Content
Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also…
How to Get More Likes on Your Content & Posts
The only way to grow your social media following is to get your audience to engage with the content you post. Whether you’re posting a link to your latest blog post on Facebook…
What Content Marketers Must Know About Ad Blocking
There has been a lot of recent conversation about ad blocking: why more consumers are doing it, how more consumers are doing it, and how brands may get around it.…
The ultimate guide to creating content that converts
I’m going to fill you in on something scary. For most people, content marketing does not work. In this post I’ll explain why and show you step by step how…
Content Moderation: Who Needs It and How You Can Use UGC Successfully
User-generated content (UGC—blog or forum comments, reviews, photos, videos, and tweets, to name a few) is one of the most powerful marketing tools today—more influential than any other media type…
This Week in Content Marketing: The Coming Crisis in #NativeAdvertising
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I discuss the launch of Apple’s iOS…
10 Commandments to Create Compelling Content
Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide…