Pin This! Inside Pinterest’s Content Marketing Strategy
With the #ThinkContent Tour making a stop in San Francisco on October 8, NewsCred caught up with panelist and speaker Annie Katrina Lee, content marketing lead at Pinterest, for her…
Content Marketing
SMToolbox: Cision Social Masters Content Marketing and Customer Service
Earlier this year, Cision launched Cision Social Edition, a tool to help content marketers and brands simply their social needs, extend the lifespan of content, and reach new audiences using…
Why Effective SEO Isn’t Simply About Creating Great Content
Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one. To a certain…
Why King Content Has Been Overthrown by Context
With more than 5,000 consumer messages received per day, marketers stand a chance of breaking through the clutter only by delivering information exactly when the customer wants it or when…
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
Content marketing isn’t just for generating leads – it can also help you support and retain customers. Image source. It takes more than coupon clippings and reward points to win…
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report, 41 percent of marketers confirmed content marketing's positive…
Only the Best: 8 Types of Content for Different Audiences
There’s no doubt that you can pour your heart out into your content marketing. You can even make your content stronger with well-researched facts. Still, writing a piece and posting…
2016 B2B Content Marketing Benchmarks, Budgets, and Trends
In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say…
Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning
The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs.…
5 Common Traits Of The Best Content Marketing Companies
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely…
What Effective B2B Content Marketing Looks Like [New Research]
It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot about effectiveness. But this year, while…
6 Ways to Ignite a Social Media Content Fire
Here’s the problem: As of February this year there were 2 million advertisers on Facebookalone. And, there are a bunch of ways for any advertiser to get the job done on…