The 3 Types of Content People Love to Share [Data-Packed Infographic]
And why you should add them into your marketing mix to harness the power of social media. What do “Charlie Bit My Finger”, Buzzfeed quizzes, and #BringBackOurGirls all have…
Content Marketing
Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success
In 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he'd done in high school: rack up yards…
Why Dynamic Content Will Deliver for the Marketing Industry
Image credit: Shutterstock In recent years, a number of so-called game changers have hit our industry. Automation, retargeting, social influencers -- these are just a few to have laid claim on…
A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones
As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. Unfortunately, making sense…
10 Stats Showing Why Your Social Media Content Must Be Mobile Optimized
Is the content you share across your social accounts optimised for mobile devices? Want to know the stats that show why it should be? According to recent studies 78% of…
11 Ways to Dominate the Social Scene with Killer Content
You’ve got a good grasp on this content marketing thing. What about social media? Are you dominating the social scene in the same way that you’re able to dominate content…
The Biggest Pain Point in Content Marketing
Creating relevant and seamless content strategy was the subject of our recent #SMTLive discussion with Chad Pollittof Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was…
Pinterest Ups Monetization Efforts, Breaks 60 Million Buyable Pins
eziutka / Shutterstock.com One of the hardest phases in the life of a successful social network is monetization. It's kind of like the pupa stage of a butterfly: there's a…
The 4 Biggest Content Marketing Trends That Have Emerged in 2015
Are you keeping up to date with what’s hot in the world of content marketing? Want to know the trends your business should be capitalising on? Following on from their…
Metadata 101 for Content Marketers: Your Questions Answered
Call me a nerd (you wouldn’t be the first), but I am fascinated by metadata. For years, I have been thinking about the importance of organizing our content on the…
11 Ways to Use Video in Your Content Marketing
Are you considering allocatingbudget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are…
This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher. In this week’s episode, Robert and I discuss the latest example of venture…