7 Content Marketing Mistakes You Had Better Not Commit
Planning to spread the word about your business? You need to go online. And when you are going for online marketing, there’s no way you can avoid content marketing anymore.…
Content Marketing
5 Ways to Use Fan Content to Improve Your ROI
Do you want to increase the ROI for your social media campaigns? Have you considered fan content? Using fan photos in your marketing is an effective way to highlight your brand, products and…
5 Essential Skills for Content Marketing Copywriters Today
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome. Times have changed. How important…
How Content Marketing Impacts Your Bottom Line [Infographic]
The days of flooding the internet -- and even your own site -- with overly promotional content are gone. While traditional efforts like this may have worked in the past,…
The Importance of Visual Content for Telling a Story and Engaging Your Audience [Infographic]
It's probably not news to you that effective visual content is key to success on social media. What you might not know, however, is just how important it is to…
My Top Content Marketing Predictions For 2016
Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. No, it’s time for content prognosticators and marketing futurists…
Brand Backstory: Where Your Content Marketing Strategy Is Born
Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation. It’s the tale of what came before the hit…
Want to Take Your Content From Good to Great? 10 Signs You’ve Hit the Mark
The amount of content created and shared on the internet these days is huge. And by huge, I mean mind-bogglingly huge. Every single minute, more than 200 million emails are…
10 Content Marketing Ideas to Rock Your Business in the Inspiration Age [Podcast]
Welcome to the inspiration age, where smart and social savvy social and digital marketers know they must connect with their audience, community, readers, listeners, and viewers in authentic, human, and…
A Guide to B2B Lead Generation through Content Marketing [PODCAST]
Most B2B content marketers strive to generate leads through content marketing. The degree of success is largely influenced by the strategy. In a recent podcast recording with Guillaume Decugis, CEO…
Think Lean to Win at Content Marketing
Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers.…
This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher. In this week’s episode, Robert and I discuss Jay Acunzo’s fantastic report on…