Top 5 Digital Branding Trends for 2015
Like fashion trends, there are shifts in digital branding. So, are you still wearing that Hawaiian shirt? The Internet’s look and feel was very different last year. Now you will…
Branding
Top 5 Digital Branding Trends for 2015
Like fashion trends, there are shifts in digital branding. So, are you still wearing that Hawaiian shirt? The Internet’s look and feel was very different last year. Now you will…
The Importance of Brand Integrity in the Digital Age
A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me…
3 Steps for Building a Brand Awareness Strategy with Great ROI
Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy…
3 Ways To Find Your Brand’s Social Truth
Does your audience believe your brand is truly authentic? Is your brand using a myth to sell its products and services? Marketing used to be about creating a myth and…
How to Merge Your Professional and Personal Brand
It's a challenge all social media marketers face, at every level of the job. From the C-suite to recent college graduates starting an internship, it's essential to develop a personal…
5 Ways to Build A More Valuable Brand
What comes first the business or the brand? Do you develop your business with branding in mind or focus on building your brand after? With the economy resurging and more…
What’s the Real Difference Between Marketing and Branding Content?
Marketing and branding are two of the major buzzwords that we use in the industry. The confusing part is that non-industry professionals often mix up branding and marketing and use…
Is The Name of Your Business Costing You A Fortune?
New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips…
The Glengarry Glen Ross Speech: Is It Good Branding Advice?
by Gregg Schwartz Those in sales and marketing frequently misunderstand what branding actually is, and since they’re the ones on the front lines dealing with clients or prospects. Many sales…
The Top 6 Steps for Branding Your Startup
Planning to launch a company? This can surely be a great idea. But to start with, you need to take care a lot of things. It isn’t easy ensuring that…
What’s the Real Difference Between Marketing and Branding Content?
Marketing and branding are two of the major buzzwords that we use in the industry. The confusing part is that non-industry professionals often mix up branding and marketing and use…