5 Easy Ways to Combine Branding and Inbound Sales
Often when people discuss branding, they make it seem like it is only something marketing needs to worry about. After all, branding is essentially how a company – or individual…
Branding
Brand Building: Don’t Wink in the Dark
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However,…
4 Reasons Why Consumers View Brands As Relationships
Out of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily trump the competition. Metrics are an integral part of a brand’s…
Top 5 Digital Branding Trends for 2015
Like fashion trends, there are shifts in digital branding. So, are you still wearing that Hawaiian shirt? The Internet’s look and feel was very different last year. Now you will…
Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them
If you haven’t heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a…
WHY BRANDS NEED TO OWN THEIR MISTAKES AND BE HONEST WITH CUSTOMERS
I was recently invited to speak at a conference on content marketing trends and insights. It was the final session of the day, it was 80 degrees (in February), and…
Personal Brand Logo: Some Tips for Hillary
There was a time when brand logos were only associated with a business or product. Enter the age ofsocial media and marketing opportunities have opened up. The popularity and ease of…
68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands
Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO andcontent marketing. You won’t find a do-everything-for-me software product, but you can make excellent progress by…
10 Ways To Build Your Personal Brand (And Why You Should)
The term “personal brand” has become a buzzword recently. So what is it, exactly? Your personal brand is how people see you; how they’d describe you—similar to how people describe…
Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it…
Why Branding is Crucial for Social Media Marketing
Branding – a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them…
5 Ways to Build A More Valuable Brand
What comes first the business or the brand? Do you develop your business with branding in mind or focus on building your brand after? With the economy resurging and more…