The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
The first week of January, we made a New Year’s resolution to write a marketing plan for the year, and we’re going to stick with it. This set of articles…
Branding
8 tips for small-business branding
Solid branding is the foundation of any successful business. For startups, branding happens from scratch. For established businesses, the question of re-branding should be addressed regularly. But how do you…
Marketing and Brand Loyalty According To Millennials
There has been a lot of research conducted, looking into the consumer needs and desires of the Millennials. It’s well worth taking a look at the results of this research…
Importance of Color in Brand Identity
Many companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the Coca-Cola red, color plays an extremely important role in…
Brands Lost Big With Content Marketing in 2014 — Here’s How to Recover This Year
With 2015 well underway, I wanted to look back at the winners and losers in content marketing from the past year. But as I started compiling my data, I saw…
Marketers Everywhere: Stop Marketing Your Brand
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch…
Can You Build a Content Marketing Super Brand
NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of…
3 Questions That’ll Determine How Well You Know Your Brand
Your brand is the foundation upon which all of your marketing efforts are built. But what exactly is a brand? The American Marketing Association defines a brand as “the accumulation…
The 5 C’s of Content Creation for your Brand
Consumers engage with content more than online ads. As a result, more brands are creating content to meet consumer’s expectations. Now brands are attempting to cut through the clutter by…
How seven ecommerce brands use highly persuasive copywriting
Just be a human. It's fairly easy to do. You are one after all. This is a follow-up to my previous article five evocative examples of ecommerce copywriting where I highlighted…
Can Video Help To Humanize Your Brand?
I have spoken before about the importance ofvisual content. And the need to bring humor andemotion into our content marketing efforts. But the world is now swimming in content and information. While…
Don’t Make These 5 Social Media Branding Mistakes
Now more than ever, social media is providing businesses with the platform, exposure and increasingly visual opportunity to create, promote and validate branding. Social media for B2B and B2C enterprises of…