Branding
What can the statistics of Facebook’s best-performing brands tell us about successful social media marketing? The top seven brands on Facebook have markedly different approaches, each aimed at pushing customers…
Blogging is essential for any company that wants to connect with consumers online. 70% of buyers learn about a company through posts rather than ads. But while it’s easy to…
Visual marketing makes perfect sense for many reasons: Visuals are more emotionally compelling. Visuals promote better storytelling. Visuals support the identity of your brand. Visuals have more personality. Visuals appeal…
There are a lot of people out there that claim to be branding experts, but very few that have done it as effectively as Neil Patel. From his personal brand…
Though nearly 88% of business enterprises are using social media for marketing purposes – not all of them are equally successful. To fully succeed in social media, you must consistently…
Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste. Marketers regularly throw away money on Super Bowl…
Defining great content is no easy matter. To some CMOs or execs the definition may be similar to the Potter Stewart's quote about obscenity: "I know it when I see…
Millennials find money to buy what they want, especially the millennial influencers who are driving trends. Money is not the object: an experience is. There is an old belief that…
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small…
In the latest episode of iSocialTalks I break down the role social media tools play in my personal branding strategy. The goal of this episode was to walk through many…
In the words of Robert Kiyosaki, “If you are not a brand, you are a commodity.” So why is it that so few small-business owners invest in building their brands?…
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn't be. They are actually pretty simple to construct. These read, "I…