I Rebranded My Business. So Was It Worth It?
As a website developer, launching websites is a part of my daily routine. But when it came to unveiling my own new rebrand earlier this year, it was a whole…
Branding
7 Tips for Consistent Branding on Twitter
Not sure about where to start when it comes to branding yourself on Twitter? These 7 tips will get you started building and maintaining your brand in 140-characters or less.…
Simplify your brand’s story with infographics
Are you interested in creating eye-grabbing infographics for your marketing, PR and internal communications? Ragan Communications has launched a new infographics workshop and is looking for organizations to host it.…
4 Quick Tips for Effective Emotional Branding
Because buyers are less interested in how pretty a product is and more interested in how a product will affect their lives, the way marketers deliver a brand’s message has shifted.…
Battle of the Brands: Which Famous Rival Company Has Better Marketing?
Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We…
9 tips to propel your personal brand
If you’re like many PR people and other professionals, you’re treating the boosting of your personal brand like you’re treating the filing of your tax return: putting it off. Barbara…
What Is the Personality Type of Your Brand?
As marketers, we spend a ton of time investigating the personality types of our target and current consumers. I’ve noticed a lack of focus on one’s own brand personality type. A…
6 Big Brand Marketing Strategies Small Businesses Should Use
Small businesses need to market just as effectively as big businesses in order to stay afloat and successfully compete in this competitive marketplace. Fortunately, the digital age is affording small…
Brand Strategy – 3 Keys to Strengthening Your Value Proposition
Is strengthening your customer value proposition on your organization’s list of brand strategy objectives this year? A great value proposition should make it dramatically clear to prospects and customers why…
Addicted to Your Brand: 4 Ways to Build a Cult Following
On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s…
Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]
Jordan Kretchmer is founder and CEO of Livefyre, a content marketing and engagement platform that helps organizations build and manage real-time social experiences around their content. I invited Jordan to Marketing…
12 top brand content marketing strategies analysed
In 2014, MBS averaged a 60% year on year increase in followers across social media. With these numbers, the MBS team was on its way to having one million social…