5 Ways to Make Your Brand Magnetic
In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. And to some degree, they’re right to question it. Today’s customers aren’t loyal to…
Branding
4 Tips on How to Build Your B2B Brand
Brand is incredibly important for any business, but for a B2B company, it can be absolutely crucial. When most beginning marketers think about brand, they probably think about a company’s logo,…
3 BRANDING STRATEGIES FOR YOUR STARTUP
By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising…
The Power of Brand Collaboration in Content Marketing
At 4:30 p.m. ET on the first day of ClickZ Live New York, Playboy’s Robin Zucker will be speaking about “Getting Real With Native: Making Branded Content Programs Work.” Her…
Mobile marketing: winning at ‘brandvertising’
Mobile marketing is growing by leaps and bounds, but the lingering question in many brands’ eyes is whether that growth isn’t mostly jiggly Game of War: Fire Age ads intriguing…
Complete Guide to Building Your Personal Brand
I heard Jeff Bezos, CEO of Amazon, speak years ago. And something he said I’ve never…ever…forgotten.. “Your brand is what people say about you when you’re not in the room.”…
8 Mistakes Brands Make With Instagram
Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was…
Top 3 Ways Brands Can Utilize the Meerkat App
“It’s 9:00 on a Saturday, my regular thoughts shuffled in, there’s a new app right in front of me, blowing up on Twitter and LinkedIn.” New apps are always coming…
Link Building for Brand New Websites
Links will always play a very important role in search aside from the fact that it is where most search engine algorithms depend on – it is an effective branding…
4 Ways to Brand Your Business with Printed Marketing Materials
With so many people on the Internet, it makes sense that businesses want to focus on online marketing. However, offline marketing still has its place in the marketing world. Networking…
5 Social Brands With Awesome Blog Strategies
Whether you’re a small business or a big enterprise, it’s imperative that you have a content marketing strategy. That is, a way to market your products and services online using…
How Big Data Affects Email Marketing – And How Your Brand Can Capitalize On The Trend
Consumers are using their phone to check email on a nearly 24-hour cycle. While this certainly gives your brand the opportunity to reach the customer at any point in time,…