The Five Must-Have Traits of an Optimized Business Blog
If you've been following the rise of content marketing, you know that it can be a bit of a roller coaster. One minute "content is king," and the next minute…
Blogging
7 Steps to Writing A Great Blog Post
Writing great content isn’t easy. Anyone who has ever tried knows this. Thankfully, however, there are techniques designed to make writing a great blog post easier. One of those this…
How to Be Authentic
Do people really want the real you? All of it? The answer will, of course, depend on the audience and the forum. If you are writing a blog about drug…
How to Create Content that Lives the Brand Promise
I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the…
Four common ecommerce blogging mistakes and how to avoid them
Fashion ecommerce and lifestyle blogging seems like a match made in heaven, but very few are getting it right. Here are four common mistakes and how you can avoid them.…
The Content Upgrade: 21 Examples of the Strategy That’s Changing Blogging
Every once in a while, a new email list-building strategy comes along that blows the existing “best practice” out of the water. For years, marketers have been placing an offer…
6 Blogging Mistakes You Need to Fix to Get The Results You Want
Is your blog generating the results you want? Results as in subscriptions, leads or sales, not just traffic, social shares and mentions on the web. Let me take a guess:…
3 Types of Editorial Calendar to Manage Your Business Blog
This is a guest post by Sarah Arrow, and is part of her 30 Day Blogging Challenge. If you’re going to grow your blog, and publish content that your audience…
How to Fix The Secret Holes in Your Blog No One Talks About
It’s a really simple secret, one of those open secrets that experts will see coming way before I get to it. It has to do with attrition rates. See, we…
25 Bite-Sized Action Steps to Drive More Traffic to your Blog
If you’re a blogger, chances are, you want more traffic. Who doesn’t? Traffic is the reason we write. The lane of our leads. And the solution to our sales. I’ve…
How my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks
Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would…
How to Grade a Blog (Including Yours)
I failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call. Actually, for growing my business as a content marketing consultant,…