You are probably reading this because you know that quality content creation is a fundamental part of your company’s digital presence and overall success. You may also know that a lot of other people know that these days, and the net result is a whole lot of content “noise” (the bad stuff) degrading the “signal” (the good stuff). Understanding that fundamental difference and knowing you definitely don’t want to be part of the noise is half the battle. Next, it’s about choosing and writing about the right topic and then optimizing your post.
Part 1: Choose the right topic. Write a great post about it.
Nobody reads “content”
So how do you go about creating truly effective content? You stop writing “content” and start writing about things you are close to. It’s then that you can offer something of true value, whether it’s based on inspiration, frustration, insight, opinion, or even an experience. That’s the stuff that gets read. Then, take it one step further and add personality and even humour; that’s the stuff that gets shared.