The structure of a blog, as well as the content, is key to making it work in SEO terms. Even the most engaging and well-written blogs can get lost in the vortex of the digital world without the essential SEO markers to ensure that they end up in the right place and reach their full potential. Below is a guide to the ideal SEO blog structure that you can use to hang any kind of content on so that it will stand out and work effectively as a digital marketing tool.
Your page title is key. While the content itself is the most important element on the page, the title comes in a close second. Fifty-five to 60 characters is the ideal length for a blog title, enough to be descriptive but not verbose. Make sure you choose a title that is relevant, eye-catching, and contains your target keywords.
Use the meta description. The meta description is a block of text that offers a great opportunity to sell the page contents and alert users that this is what they were looking for. It’s a description for humans, not robots, and should be worded to encourage someone reading it to click through to the rest of the blog.
Check the URL. This tactic is useful for both search engine and human users. Make sure the URL is relevant to the page and also correct (i.e., no spelling mistakes or inaccuracies). Keywords should also be included if appropriate and you should use hyphens, not underscores, between words.
Keywords in the content. You can make good content into great, highly effective content with the use of keywords. It’s important to make sure that they read like they are occurring organically in the text, otherwise the whole thing will feel clumsy. Choose blog topics that naturally incorporate these keywords and you’re more likely to become identifiable with the areas you want to online. Remember – write for humans, not robots.
