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Online shopping has never really strived to be as visually alluring as our old friend the catalogue, where glossy spreads can display all potential throw-pillow and divan possibilities in one luscious photograph. Online retailers have long relied on the simple thumbnail list method, floating purchasables on a white background–difficult to picture in one’s home until it arrives via 2-day shipping. Perhaps sensing a craving among consumers for potent visual stimuli, Pinterest arrived, half social network, half retail hub, whose galleries allow users to pick and choose objects–paintings, coffee cups, placemats, etc., etc.–that go well together, in a beautiful way…

Amazon Stream a.k.a. Amazon Pinterest