First things first, I’m not a web designer or an SEO (search engine optimisation) expert, so this post is written from a business owner’s perspective.
Having gone through 3 website design processes (and currently going through the process for the fourth time), I have learnt a thing or two about what works and what doesn’t.
Before looking at web design specifically, I want you to think about the content on your site. As a copywriter that is obviously my area or expertise and the way that’s created has a lot in common with web design.
One of the biggest mistakes I see is copy written from the company’s point of view. It tells the reader all about the business, how long it’s been in existence, how they are the leading widget builder in their field, how they value their customers and how reliable they are.
Yawn.
Heard it all before.
There is nothing there that makes them stand out from all the other widget makers.
Why is that so wrong?
Because the only thing the reader is concerned about is themselves. They want to know that your product is going to help them in some tangible way – saving them time, money, making them more successful etc.
