Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field.
While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference:
1. Content is King, and Engagement is Queen
In every session throughout the conference, the same message resonated: you are nothing without your audience, and your audience craves great content. So to give your audience what they want, start by researching who exactly they are. Only then can you determine what your audience will find relevant to write about it. And if you don’t know what they want to hear, just ask them!…
