Pinterest has quickly become an important channel for many businesses that share visually compelling branded stories with their highly engaged audiences.
Originally, Pinterest was considered a more niche social network, but it has grown to encompass a larger demographic totaling nearly 50 million users in the United States alone. While its audience is still considerably smaller than the social behemoths of Facebook, Twitter, Instagram, and LinkedIn, what Pinterest lacks in size, it more than makes up for in quality user engagement.
Members of the Pinterest community actively seek and publish their purchasing intentions by publicly pinning their favorite products, brands, and how-to-guides. This is very powerful information in the hands of seasoned marketing professionals…
How Brands Can Drive Results with Promoted Pinterest Pins
