Pinterest launched at a time when text updates dominated social media, but it wasn’t long before the image-centric service skyrocketed to the top of the charts. Only two years after its debut, Pinterest was named the third most popular social network in the U.S., directly behind social giants Facebook and Twitter — an incredible achievement for a relatively unknown player.
Since then, Pinterest has grown into a marketing powerhouse with new features like profile pages, Rich Pins, enhanced search, and Promoted Pins. Now approaching its fifth year, the popular discovery, sharing, and storage tool is a social staple for consumers and brands alike. But despite its success, there are still a lot of things you might not know about the platform.
Here are eight Pinterest statistics that serve to inspire and strengthen your ongoing marketing efforts.