Reaching as many niche audience members as possible, is an important goal for any digital marketer. After all, what good does your high quality content do if no one sees it?
Thankfully, you don’t have to hire an SEO specialist to see noticeable gains in your reach. Getting into the habit of applying just a few simple tactics each time you publish a blog post and share it on social media will give you a significant and measurable improvement.
To test this out, before you publish your next blog post, measure your website views, users and blog traffic for the previous week using Google Analytics. Next, publish your blog post and use the following tactics to optimize and promote it on social media. At the end of the week, compare the Google Analytics measurements you took for both weeks. I think you’ll be pleased with the results.
1 – Share an optimized post on all relevant social networks
Share a link to your blog post on every social media platform that your target audience uses. Whenever you can, use a picture to call attention to your post. Link posts that include eye-catching pictures get more clicks than links without them. You can and should post pictures with links on Twitter, Google+ and Facebook. Also, make sure to use a link shortener such as bit.ly or Buffer. Link shorteners reduce the number of characters your post takes (which is essential on Twitter) and they provide tracking tools to help you measure how much attention your posts receive.
2 – Share repeatedly on Twitter if you use it
On Twitter things move VERY fast. So sharing one link to your blog post there isn’t likely to get you a lot of attention. My rule of thumb for promoting blog posts on Twitter is:
- two separate times the day of publication
- once the day after publication
- one week later
- two weeks later
- one month later
- two months later