The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.
While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies.
The only problem is, good writers are often busy people, and they don’t have time to slog through dry research papers to find an interesting nugget or two.
Fortunately, I’ve done the heavy lifting for you, and today you’ll get to look at 7 fascinating studies on the mind … and see how you can apply their findings to produce more persuasive copy.
Let’s jump in!