Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field.
When queried if in fact SEO is dead, McRoberts said “SEO is far from dead” but added the caveat that “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.”
Not sure I agree with that assessment but regardless of that and contrary to what you may have read recently, organic search engine optimization is far from dead.
In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time.