I have a question for you.
And I want you to be honest with yourself.
Have you talked talked to an end user of your website, product, or service in the last week?
If you’re like most people, you probably haven’t. You’re probably only talking to other people in your company (most most likely the people who sit near you).
And if that’s the case, you’re working in an echo chamber. You’re assuming the world’s a certain way, but you have a really biased perspective…