When auditing a website’s search engine optimization (SEO) efforts, it’s easy to find issues that need to be addressed — but columnist Aleyda Solis reminds us that we can use this data to discover new opportunities, as well.
SEO audits are generally conducted to evaluate the status of, and identify any issues with, a website’s technical setup, content, linking and overall organic search performance.
However, an audit should do more than this. It should enable you to discover growth opportunities — and it should help you to prioritize your SEO actions based on how critical they are and the level of impact they will have…
7 Key Questions To Unlock Growth Opportunities In Your SEO Audits
