Jayson DeMers wrote an article in Forbes about what trends to expect in social media marketing over the next year. He sees changes comes to big platforms like Facebook and Twitter. “Prepare for these changes and beat your competition to the punch, and you’ll be rewarded with more visibility and a greater reputation,” DeMers writes.
What does he expect for 2016?
1. In-the-moment updates.
Just as Instagram made it so pictures went up on a social platform moments after they were taken, platforms like Periscope allow you to live broadcast video. No more will you need to video something and then upload it later.
“Periscope users collectively watch 40 years of live video each and every day,” writes DeMers. “Instagram and Snapchat also support on-the-go, in-the-moment updates as opposed to late-game retrospectives, and could collectively herald in a new era of immediacy in social media.”
What could this mean for you? If you schedule your Twitter posts to go out, that could be a thing of the past…