It’s cliché to say that SEO is a changing field.
By now, we all know that. Google’s world-dominating algorithm adjusts multiple times a day. Major algorithm updates make national headlines and spawn cottage industries and strategy shifts.
What’s the obvious response to the ever-changing nature of SEO?
The easy answer is this: Learn the new skills that are required to succeed.
But there’s another, deeper answer. SEO isn’t just about the technical skills. It’s also about the soft skills…