Columnist Jeremy Smith explains why increasing your exposure leads to familiarity, which results in a big improvement in conversion optimization.
Every now and then, conversion optimizers come up with a technique that blows our minds.
Usually, the most effective “techniques” aren’t cute hacks about color or button size. They’re about the psychological underpinnings of human decision-making.
One such powerful feature is the mere-exposure effect. In this article, I want to explain how it can completely change your conversion game…
6 Conversion Principles You Can Learn From The Mere-Exposure Effect
